Tatak Pinoy!

This widely-circulated video of thephilippinestm™ uses Charlie Brown by Coldplay as its background music. It has already "premiered" in the famous New York Times Square, where it definitely got the attention of the passers-by. This joint project by the biggest advertising names in the country which includes PublicisJimenez Basic and Campaigns & Grey could be the biggest and best tourism campaign the country has undertaken.

The Ad Campaign That Launched a Thousand Memes

Earlier this week, the Department of Tourism unveiled their latest tourism campaign #itsmorefuninthephilippines, which was accepted wholeheartedly by 98% of those aware of it. The 2% outrightly rejected it, saying it was too long, not too enticing, and unoriginal. (See Switzerland 1950s campaign.) Those who were too early to pass such judgments went on to bashing that millions of taxpayers' money were wasted in such unoriginal concept, that it did not even come close to the true Philippines, blah blah blah. But as one writer points it out, the same people did not bother to look up "that there was “Truly Tuscany” before Malaysia’s “Truly Asia”, Amazing Australia before Amazing Thailand, and Incredible Italy before Incredible India." Thank God Secretary Mon Jimenez dismissed copycat accusations, saying it's purely coincidental.  He said, "The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it." He further adds, "Tourism is successful in Thailand because their positive voice is louder than their negative voice."